I'm Lara, Principal Product Designer @ Tripadvisor
My portfolio includes Product Design leadership, Design Systems & Ops, UX Design and brand identity.
The case studies below contain some of my career-defining moments.
Viator | 2023-2024
Heading up a business vertical
At Viator, teams operate in a business vertical model, where Design Leads pair with Product and Engineering. I led product design within our Book to Repeat vertical for ~2 years.
Tripadvisor | 2021-2024
Leading Design Ops at Tripadvisor
At Viator, I pioneered Design Operations and Design Systems, reshaping our design workflow for optimal collaboration and introducing a comprehensive set of design systems that elevated visual aesthetics and expedited project delivery for supply and demand teams (in web and native applications).
Viator | 2023-2024
Revitalising a Checkout experience
As Product Design Lead in the Booking & Repeat space, I led and oversaw our Loyalty team through projects focused on the checkout experience and user repeat behaviour.
Viator | 2023-2024
Going 0 to 1 with Viator Rewards
At Viator, teams operate in a business vertical model, where Design Leads pair with Product and Engineering. I led product design within our Book to Repeat vertical for ~2 years. Viator Rewards was one of our highly successful products during this time.
Williams F1 | WeRoad | Tripadvisor | Viator
Creating High-Performing Teams
Regardless of my workplace or role, my emphasis as a leader and manager has consistently centered on empowering teams to achieve high standards, unleashing their potential, and fueling business growth through meaningful customer impact. Beyond my role as a Designer, I’ve also stepped in to lead Product when needed.
Oxfam | Williams F1 | MapleBear | SEEDS Iceland | Tripadvisor
Playground with some of my design work
I’ve worked for charities, the public sector, private sector, as part of in-house teams and in design agencies. In the more than 10 years of experience that I’ve got, I’ve managed to create a very diverse portfolio in both styles and sectors. Here you’ll find some snapshots of that work.
Interested in working together? Get in touch!
While I can’t disclose all the details of my projects, I’m more than happy to discuss my experience and the examples provided in greater detail.
Some of the companies I’ve had the pleasure to work for, or with:
