¡Hola! I'm Lara.

A results-driven Product & Design leader with over 12 years of experience creating innovative user experiences for industry giants like Tripadvisor and Viator.

At Tripadvisor, I guide a talented team of designers to strategically enhance user experience in the experiences business pillar, leveraging data analysis and user feedback for continuous improvement.

As Principal Product Designer at Viator, I led Design Systems and Design Ops, launched the Viator Rewards programme, built the foundations of the Merchandising team and revitalised the app booking and checkout experiences for millions of users.