Portfolio
I'm Lara, Principal Product Designer @ Tripadvisor
My portfolio includes Product Design leadership, Design Systems & Ops, UX Design and brand identity. The case studies below contain some of my career-defining moments.
ProtectedCase Study
Tripadvisor Experiences - Tackling decision paralysis

Case Study
AI for Product Design - Ways of working @ Tripadvisor
ProtectedCase Study
Tripadvisor Experiences – Product Detail Pages revamp via IA
Coming soon
ProtectedCase Study
Tripadvisor Experiences – Attraction Pages revamp
Coming soon
ProtectedCase Study
Merchandising on Viator
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Going 0 to 1 with Viator Rewards
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Revitalising a checkout experience
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Heading up a business vertical

Case Study
Leading Design Ops at Viator

Case Study
Building the conditions for great teams to thrive

Digital
Viator app – Native bookings experience

Digital
Viator – Reviews problem space

Branding
Atelier Mundubira brand identity

Digital
Design System for Viator

Branding
BBanimaciones Brand Identity

Digital
Design System for Tripadvisor Experiences

Digital
Tripadvisor Experiences Business Advantage programme

Digital
Tripadvisor Experiences Supplier Platform Performance

Digital
Tripadvisor Experiences onboarding screens

Branding
Visual identity for Tripadvisor Experiences’ Hackathon

Digital · Branding
Williams Esports

Print · Branding
Travel Wedding Set

Digital · Branding · Art Direction
Williams Advanced Engineering

Travel Maps Art Wall

Print · Art Direction
Williams F1 Autograph Cards & Imagery 2018

Print · Art Direction
Williams F1 Autograph Cards & Imagery 2017

Digital
Williams F1 email campaigns design

Digital · Print · Branding · Art Direction
Seeds Iceland New Brand Identity

CRM Students New Visual Identity Artwork

MapleBear Canadian Schools

Oxfam’s Single Management Structure Project
